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Keynote Speakers

1. Keynote Speaker: Prof. Dr. Dana Redford / UNITED STATES OF AMERICA

    Topic:  Entrepreneurship Education through the Creative Use of AI Tools

Dana T. Redford, PhD

President, Policy Experimentation & Evaluation Platform (PEEP)

Senior Fellow, Institute of European Studies, UC Berkeley


Prof. Redford is an internationally recognized expert on entrepreneurship, innovation and climate change education. He has worked as an expert for the U.S. Department of Commerce, the U.S. Department of State, the European Commission, the OECD, the U.N. and various European and African governments. He is currently a Master Trainer for the UNDP on entrepreneurship education. 


He coordinated the largest policy experimentation project on entrepreneurship in schools in the EU using RCTs and mixed methods research across four countries. He helped to co-develop the OECD-European Commission HEInnovate initiative. He co-edited the Entrepreneurial University Handbook and in Africa and the Middle East he has helped lead initiatives on high impact entrepreneurship, financial inclusion and business incubation

His Masters course at UCP-Porto was recognized as an OECD best practice where he also developed a cross-campus strategy of entrepreneurship. Previously, he was Faculty Coordinator and Guest Lecturer at the Haas School of Business Center for Executive Education at the University of California, Berkeley, where he did his post-doctoral research at the Institute of European Studies and where he is currently a Senior Fellow.


2. Keynote Speaker: Prof. Dr David RAE  De Mondfort University/ UNITED KINGDOM

   Topic: The individual – collective construct in entrepreneurship: competing or complementary ideologies?

There is a long-standing duopoly in entrepreneurship between individualistic, free-market approaches and collectivist, community and social models. Individualism is based on economic thinkers such as Hayek, Kirzner and McClelland, whilst collectivism is rooted more in social psychology and community activism (e.g. Peredo, MacLeod, Lackeus). There is a legitimate ‘middle- ground’ which recognises that individual leadership and innovation is needed to stimulate collective action. This presentation is based on Entrepreneurial Collective Intelligence (ECI) work by Rae & Blenker (2022) which explored how entrepreneurial communities used collective action and agency, informed by intelligence, to be effective.
One finding was to discover the dense network of individualistic, free-enterprise and libertarian organisations which promote their discourse into Higher Education, students and educators. The extent of this network is revealed, and examples of their educational and student-oriented materials are highlighted.
The presentation asks why does this matter, for learners, educators and institutions?

Critical questions are posed about the promoters, organisations and their political and economic agendas:
 Who are the individualistic and free-market entrepreneurship groups?
 What is their organising philosophy and ideology?
 How can we recognise them?
 What do they offer, and who benefits from their work?
 How can we balance individualistic and collectivist approaches?

Professor David Rae is Professor of Enterprise and Director of the Centre for Enterprise & Innovation at Leicester Castle Business School, De Montfort University, Leicester, United Kingdom. He works to connect research, enterprise, innovation and learning between Universities, businesses and society. He is an innovator and researcher in entrepreneurial learning, leadership, and management who has held senior academic roles at six universities. He has been deeply involved in research, development and teaching on entrepreneurial learning, development and enterprise education for over 20 years, gaining one of the first PhDs in Entrepreneurial Learning in 2003.
His work was recognised as the European Entrepreneurship Education Award Winner in 2020 for being the ‘boundary spanner between entrepreneurial learning and enterprise education’. He researches intercultural, minority and sustainable entrepreneurship, creative industries and Entrepreneurial Collective Intelligence, and has given international keynote presentations across Europe, North America, Africa, and South Asia.

Email address: Twitter: @Warycat LinkedIn: David Rae


3. Keynote Speaker: Prof. Dr. Mirzana Pašić Kodrić – University of Sarajevo / BOSNIA & HERZEGOVINA    

   Topic: Questions of Otherness

Prof. Dr. is an Associate Professor of Literature and head of the Department of Preschool Education at the Faculty of Education, University of Sarajevo, Bosnia and Herzegovina,  as well as a contemporary Bosnian writer and member of the Writers' Association of Bosnia and Herzegovina and other literary organizations in BiH and abroad. She has published co-authored scientific books „Ethical Criticism and Childrens' Literature“ (2020) and the, Book about Nasiha“ (2022) and a number of scientific and professional papers, as well as several independent art books in the field of literature (some of them have been translated into several world languages). She has won numerous awards for her literary work and she is one of the founders of the Institute of Children's Literature of Bosnia and Herzegovina.


4. Keynote Speakers: Dr. Berke Szilárd    Obuda University  / HUNGARY

   Topic: Labor Market Effects of Artificial Intelligence Assisted Applications in Hungary - a managerial and marketing approach

Dr. Szilárd BERKE PhD, habilitated associate professor. His main research interests are organisational and individual well-being, leadership and organisation, strategic and business planning, with a focus on the SME sector. Since 1999 he has been an entrepreneur, trainer and business consultant. His way of thinking is characterized by a combination of the Franklin Covey 7 Habits and Zen philosophy. He is a member of the public body of the Hungarian Academy of Sciences, Section IX, founder of the international research network Leader`s Habits, leader of the research group "Excellent Leaders, Excellent Organizations".


Title: Labor Market Effects of Artificial Intelligence Assisted Applications in Hungary - a managerial and marketing approach. 

Abstract: It confirmed that the creative industry, and in particular the world of illustrators, is undergoing major, revolutionary changes. The perception of such programs is very divided, with stakeholders seeing them as both a source of danger and a new opportunity. The perception is varied among different generations, with young people more critical and fearful. For businesses, they provide significant cost savings. They are very useful at the design phase and can also achieve a higher level of customization, which is the basis and main objective of marketing orientation. The study also mentions other short cases in the field of HRM, marketing and branding. 

Prof.Dr. Carlos Sousa de Reis

 Is an Auxiliary professor of Faculty of Psychology and Education Sciences, CEIS20, University of Coimbra.

-Academic and professional degrees
2008: Doctorate (PhD) in Education Sciences, specialty of Philosophy of Educatio
n, by University of Coimbra. Praise and Distinction

Thesis title: Education and media culture: Analysis of un-educative practices (published by Âncora/CEI).
1998: Specialized Trainer for Educational Technology and Communication (B15), Specialized Didactics

(Philosophy – C05) by the Portuguese Scientific-pedagogical Council for In-service Training.
1996: Master in Education Sciences, by University of Coimbra
Thesis title: Advertising’s (un)educative value (published IUC). Very Good
1995: Specialized trainer for Practical and Pedagogical Research and Specialized Didactics (Philosophy) by the Portuguese Scientific-pedagogical Council for In-service Training;
1991: Graduation in Teaching of Philosophy, University of Porto.
1989: Graduation in Philosophy, University of Porto.

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6.  Keynote Speaker:  Prof. Dr. Dan Petrica  Agora University of Oradea /ROMANIA
     Topic: Using Artificial Intelligence (AI) to empower creativity

Dan Petrica is an Assistant Professor at the Agora University of Oradea, where he teaches sociology,
research methodologies and human security. He holds a PhD in political science and has an educational
background in cultural studies, program management, international relations, and regional development
policies. He is also his institution’s Erasmus+ Program Coordinator and a council member of the Career
Counseling and Guidance Center therein. Outside the academia, he is an International Affairs Researcher
for a private entity and a member of the International Vocational Education and Training Association.

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5. Keynote Speaker: Prof.Dr.Joanna Rosak-Szyrocka Faculty of Management, Czestochowa University of Technology, Poland

    Title: Understanding human creativity through biology, genetics and culture

Dr. Joanna Rosak-Szyrocka is, Erasmus+ coordinator at the Faculty of Management, Czestochowa University of Technology, Poland. She specialized in the fields of digitalization, industry 5.0, quality 4.0, education, IoT, AI, and quality management. She completed a research internship at the University of Żilina, Slovakia, and at Silesia University of Technology, Poland. Participant in multiple Erasmus+ teacher mobility programs: Italy, UK, Slovenia, Hungary, Czech Republic, Slovakia, and France. She held a series of lectures on Quality Management at universities in countries such as Great Britain, the Czech Republic, Slovakia, Slovenia, France, Hungary, and Italy. She cooperates with many universities both in the country (University of Szczecin, Rzeszów University of Technology, Silesian University of Technology), and abroad (including the University of Tabuk, Saudi Arabia; Széchenyi István University, Hungary; University Faisalabad, Pakistan; University of Humanities, China, University of Technology Sydney, Australia; Bucharest University of Economic Studies, Romania; and Federal University Dutse, Nigeria). Editorial Board: Plos One Journal, PeerJ Journal, and IJQR Journal (ISSN 1800-6450). Reviewer Board: IJERPH MdPI (ISSN 1660-4601) IF: 4.614. Associate Editor for Cogent Business and Management, Taylor & Francis (ISSN: 2331-1975). Guest Editor of: Resources MdPI, IJERPH MdPI, Energies MdPI, Sustainability MdPI, Springer Discover Sustainability Journal, Frontiers Journal, and Elsevier Measurement Journal. Reviewer for a number of prestigious journals like IEEE, Elsevier, MdPI, Frontiers, Sage, and Emerald.


The world is changing quite quickly. This rate of change is brought on by urbanization, technological advancement, and rising energy use. Businesses that operate in the VUCA (volatility, uncertainty, complexity, and ambiguity) environment are directly impacted by these developments, which may lead to a number of unexpected shocks in the form of "black swans," or uncommon and
unanticipated occurrences. The business sector is starting to realize that emotion may be a useful source of information that, when understood and used well, can produce amazing outcomes. A crucial aspect of leadership is emotional intelligence (EI), which is the capacity of leaders to recognize how their behavior and feelings impact others around them inside the company. Leadership and emotional intelligence go hand in hand as emotional intelligence shows how well a leader can set people up for success and support their growth. This is possible in a workplace with well-defined objectives, a culture of initiative, motivation, respect for one another, and trust, as well as an understanding of each person's unique position and contributions. Organizational change, development, growth, transformation, and sustainability all depend on effective leadership, which is centered around a clear mission, vision, and strategy. For this reason, effective leaders who can
guide their organizations to success both short- and long-term are in high demand across all industries. Leadership and emotional intelligence go hand in hand as emotional intelligence shows how well a leader can set people up for success and support their growth. This is possible in a workplace with well-defined objectives, a culture of initiative, motivation, respect for one another, and trust, as well as an understanding of each person's unique position and contributions. The development of emotions is the main duty of leadership, which is a crucial component that upholds the dynamic interaction between emotional intelligence and leadership. 

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7. Keynote Speakers: Prof.Dr. Pablo García Sempere – University of Granada /SPAIN
    Topic: Creating a new model for Teacher Education: inclusive co-teaching with teachers with intellectual disabilities

Creativity plays a fundamental role in generating creative responses that offer solutions to social, economic, cultural, and other demands. Creativity allows us to find innovative solutions to address problems and challenges in an increasingly complex and globalized world.
Teacher training is one of the fundamental bases for improving education and being able to attend to human diversity. Inclusive co-teaching is a new teacher training model that consists of giving voice to groups such as people with intellectual disabilities and recognizing their pedagogical authority in university teaching of content related to their life experiences.

Pablo García Sempere.
 Bachelor of Psych-pedagogy.  PhD. in Education Sciences Applied Creativity Program. He has been teacher at different levels of education (childhood, primary, secondary, adult education, special education) from 2003 to 2021 for the Andalusian government, Spain. Since 2021 he is assistant professor at the Faculty of Educational Sciences at the University of Granada, and teaches information and communication technologies. His interest is focused on audiovisual creation in schools.

Pablo Rodriguez Herrero. PhD in Education, Autonomous University of Madrid. Extraordinary Doctorate Award. Contracted Professor Permanent Doctor of the Department of Pedagogy of the Autonomous University of Madrid. Research lines: inclusive education, inclusive co-teaching, teacher training, pedagogy of death. Orcid:

8.Keynote Speaker: Prof. Dr. Regina Frank – De Mondfort University / UNITED KINGDOM
    Topic: Educating for a sustainable future

Dr Regina Frank is Senior Lecturer in Entrepreneurship and Innovation at Leicester Castle Business School, De Montfort University (DMU), where she enjoys fostering critical thinking and entrepreneurial mindsets and skills of students of all levels (from UG to PG and Exec Ed), all the while encouraging activism in relation  to global sustainability matters and UN SDGs.

Regina has a distinctively international educational and professional background, having lived and worked in Portugal, Brazil, Switzerland, France and the UK. Her multicultural work experience encompasses both academic and commercial worlds, in a variety of contexts.

Prior to joining DMU, Regina worked for over a decade at triple-accredited business and management schools, such as Loughborough University (Loughborough, London, and Singapore) and ESCP-EAP European School of Management (now ESCP Europe) in London and Oxford, as well as in industry and HEIs abroad.

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