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Keynote Speakers

Dr PENG Xinyi.jpg

Keynote Speaker

 Dr. Xinyi PENG

Faculty member at the International Business School, Guangzhou City University of Technology, China.

She received her Ph.D. in Economics from National Tsing Hua University, Taiwan. Her research interests  include intercultural communication, international business negotiation, and  AI-enabled research in business and education. In recent work, she has focused on using multilingual semantic embedding techniques to examine how key intercultural and business concepts are structured and connected across Chinese and English contexts. More broadly, she is interested in exploring how artificiall intelligence can support intercultural research, international business education, and cross-cultural understanding.

TOPIC: Institutional and Relational Governance in Semantic Space: A  Bilingual Semantic Distance Study of Trade and Intercultural  Concepts

This paper investigates how AI-based semantic analysis can contribute to intercultural business research. Using multilingual embedding techniques, it compares Chinese and English keywords related to intercultural communication and international business, with special attention to formal and relational governance. The study identifies key conceptual bridges and
semantic differences across the two linguistic systems, offering both a methodological contribution and new insights into intercultural business communication.

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